Name: Learn to Use Social Media to Build Your Business
Date: October 19, 2018
Time: 4:00 PM - 5:30 PM PDT
Learn to Use Social Media to Build Your Small Business & Maintain a Valuable Online Presence Building a website and social media presence for your business will do nothing if it is not strategically maintained. Understanding the who, what, when, where, why, and how of attracting customers online is vital to building a strategy that is user-friendly for both you and your customers. This interactive workshop promotes self-learning regarding creating and recognizing solid digital content for use in social media marketing for your small business. Participants will learn how to maintain (not simply to build) a strong and effective social media personal for your business brand. You will have the opportunity to engage in content development branding, and mock online business activities to identify your own strategies and best practices. We will also discuss important content ratios, as well as the space where online and physical business meet. In addition, you will learn: How to effectively brand your online presence Real-time systems connections to your online business The requirements & realities of maintaining your online presence How to begin to develop your online marketing strategies Best practices and etiquette for online customer service INSTRUCTOR ~ Alyson Bailey is the owner of Edify, a local business community development and business consulting service. Alyson has expertise in online content development, social media management, eCommerce marketing and complex systems in business. She is committed to supporting and educating local small business owners about the invaluable benefits of a strategic and learning focused approach to business.