Unlock the Potential in Google Analytics and Grow Your Online Sales Do you have Google Analytics setup on your website but you don't really understand how to obtain all the data this great online traffic measurement tool is making available to you? This free "out of the box" tool offered by Google is great at delivering powerful data allows a small business owner to learn all about your customer and use that information to create your online marketing strategy. In this workshop you'll have an opportunity to dive into the data Google Analytics on your site is providing and glean a better understanding of the story it is telling you about your business and online marketing efforts. You will gain a well-rounded understanding of the level, variety and breadth of information and data that is available to you and how best to use it in your marketing strategy. li 'Out of the box' Google Analytics delivers powerful data that tells the story of your marketing channels and your user intent. In this session, we'll dive into the data and the story it tells. You'll leave with a rounded understanding of the level of information that is available, a better understanding of your visitors and potential customers, what data points are the most valuable to keep track of on the fly, and a number of key tactics that will help you drive your marketing objectives. INSTRUCTOR ~ Ryan Milani's professional career for the past ten years, has revolved around nearly every aspect of digital marketing and advertising. He’s served clients in nearly all facets of the online marketing industry. Starting with building, managing and promoting niche social networks, I then dove in to website development, html, CSS, social media management coaching and training, and then advertising and analytics. He has a Master’s in Business Administration and he is the owner of Ryan Milani Consulting -- a Search Engine Consultancy.